I’m Orin Gordon

I’ll help you to tell your story. Through better communications, crisis management, marketing, and messaging. Help you to create more punch and visibility – on your public sites, documents, brochures, speeches, presentations. On radio, TV, Facebook, Instagram and other social media. I’m a certified coach – for business and for the media. I work with marketing creatives to build public campaigns, on all media. I write a weekly newspaper column.

My short story

Boy from Festival City, Guyana. Twenty-two years a journalist with BBC in London. Saïd Business School grad.

My story now

While media-coaching executives at London Business School, some managers on the Senior Executive Programme thought at first that I was unfriendly. When we had our informal get-together afterwards, they’d find out that my game face wasn’t my real face. I didn’t mind. It meant that stuff got real. Good. I’m happy to be the bad guy in role-play if it’ll deliver effective coaching. As part of training for journalists to report from war zones, we had to handle scenarios of armed conflict that, in the real world, could be life-threatening. It felt scarily real, and helped prepare us for the reality. I try to bring that mindset to executive training.

A longer story

London. Boxing Day 2004. I’m at a restaurant and my phone rings. It’s an editor on The World Today, a BBC news programme. “There’s been a tsunami off Sumatra. Big loss of life, and we want you come in.” I was one of presenters of the show, but I had Christmas and Boxing Day off.

“Is that okay?” he asked in that understated English manner that can lead those unfamiliar with it to foolishly conclude that “no” is an option.

The tsunami was a terrible, unprecedented tragedy, and we bore witness that night. I’ve had more than a quarter of century in media, covering the tragic and the uplifting. Saw Usain Bolt destroy a world-class field in Beijing and repeat the feat in London 4 years later. Saw, up-close, Hillary and Obama’s bitter fight for the 2008 Democratic nomination. Saw my hero Nelson Mandela in Scotland, and Fidel Castro get mobbed in Barbados.

I’m Orin Gordon

I’ll help you to tell your story. Through better communications, crisis management, marketing, and messaging. Help you to create more punch and visibility – on your public sites, documents, brochures, speeches, presentations. On radio, TV, Facebook, Instagram and other social media. I’m a certified coach – for business and for the media. I work with marketing creatives to build public campaigns, on all media. I write a weekly newspaper column.

My short story

Boy from Festival City, Guyana. Twenty-two years a journalist with BBC in London. Saïd Business School grad.

My story now

While media-coaching executives at London Business School, some managers on the Senior Executive Programme thought at first that I was unfriendly. When we had our informal get-together afterwards, they’d find out that my game face wasn’t my real face. I didn’t mind. It meant that stuff got real. Good. I’m happy to be the bad guy in role-play if it’ll deliver effective coaching. As part of training for journalists to report from war zones, we had to handle scenarios of armed conflict that, in the real world, could be life-threatening. It felt scarily real, and helped prepare us for the reality. I try to bring that mindset to executive training.

A longer story

London. Boxing Day 2004. I’m at a restaurant and my phone rings. It’s an editor on The World Today, a BBC news programme. “There’s been a tsunami off Sumatra. Big loss of life, and we want you come in.” I was one of presenters of the show, but I had Christmas and Boxing Day off.

“Is that okay?” he asked in that understated English manner that can lead those unfamiliar with it to foolishly conclude that “no” is an option.

The tsunami was a terrible, unprecedented tragedy, and we bore witness that night. I’ve had more than a quarter of century in media, covering the tragic and the uplifting. Saw Usain Bolt destroy a world-class field in Beijing and repeat the feat in London 4 years later. Saw, up-close, Hillary and Obama’s bitter fight for the 2008 Democratic nomination. Saw my hero Nelson Mandela in Scotland, and Fidel Castro get mobbed in Barbados.